The “Deep Dish CPG” series will focus on deeper business musings and sets out to seek answers to possible future needed changes that will be caused by intersecting variables. Deep Dish CPG Ep.87 explains how the four largest pure-play specialty retailers (GNC, The Vitamin Shoppe, Bodybuilding.com and Vitamin World) in the active nutrition category have struggled immensely to retain market relevancy at the least and business continuity at the most. With the active nutrition product categories consistently reaching high single-digits CAGR over the last decade, what is happening? Where is all that buying power going? This is what is dubbed the Wal-Mazon Effect. Walmart, Target and Amazon have seen the largest gains over the past decade in category buyer count. So, if they have been dominating for the last 10 years, what’s changed now that is extremely important to the active nutrition industry?
After watching this YouTube video, you’ll be questioning your previous thoughts that being a Walmart or Target supplement brand still has the same negative (yet always misplaced) connotation!
#walmart #strategy #merchandising
I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!
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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!
►EMAIL josh@jschallconsulting.com
