Back by popular demand, Rich Gaspari and John Romano fly solo this week and discuss the evolution they’ve seen occur in the supplement industry over the last 30 years. Marketing has changed a great deal since the days of Magazine supplement ads and big dollar contracts given out like candy to bodybuilders. Today, social media and direct to consumer models have radically changed the landscape. Those who evolved survived, those that didn’t perished. The question that begs to be asked then is, how can a new company emerge and survive today? you’ll be surprised at the answer.
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