Popular skin care influencer Susan Yara just launched her skin care brand, Naturium. But what her followers didn’t know is that she had been lying to them for months…. Is this the biggest scam in influencer history?
*Time Stamps*
0:00 Introduction
0:54 FTC Regulations
2:13 Susan misleads her Facebook group
3:08 Susan misleads her YouTube subscribers
6:06 Susan uses influencers
8:00 The launch video
8:57 Susan’s “apology” video
10:12 Potential timeline
13:31 My conspiracy theory… allegedly
*Relevant Videos*
Launch video –
Apology video –
Vitamin C Promo –
Niacinamide Promo –
More on the influencer FTC Guidelines –
Read the FTC Pamphlet –
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