Walgreens is striving to provide over 100 million children in the US and around the world life changing vitamins through their participation in the Vitamin Angels program.
Chris Brown, Manager, Health and Wellness Retail Marketing and Erika Grinius, Digital Marketing Manager, Health and Wellness – Walgreens will share how they produced business results and elevated brand and category awareness for Walgreens by turning insights into actions through content marketing and storytelling.
You’ll learn:
** How to pivot a marketing strategy and create a plan based on one key insight
** The impact a cause campaign can have on category and brand differentiation
** Unique ways to take a concept/idea and extend the content across digital and social platforms
