The beauty and wellness industries have found a cohesion over the last few years and now we are seeing many brands who develop products with wellness in mind. Hosted by Carys Smith from Ayton Global Research, this webinar looks at how to gain evidence to substantiate wellness claims for cosmetic products whilst staying compliant with advertising standards and legislation. You will learn:
• Overview of global cosmetic regulations
• Global regulations for advertising
• A summary of consumer research
• Successful wellness marketing claims
• Non-compliant claims for wellness cosmetics
• Choosing the appropriate study design and methodology
• Sharing case studies
