Escor-Z wanted to promote its Tangy Orange and Refreshing Lime & Lemon vitamin tablets in an innovative way. The brand unveiled an ad that first prompted users to turn on their location, thereafter, displaying the number of containment zones within a 5-kilometer radius, using real-time COVID – 19 containment zone API. Encouraging users to safeguard their health, they were then instructed to say, “Boost My Immunity”. Using speech recognition technology, the ad then positioned the product as a smart choice to help boost their immunity against the virus.
Ad Format: Scroller
Type: Sensory-Rich Media
Technology: Real-time COVID – 19 Containment Zone API
Brand: Escor – Z
Industry: Pharmaceuticals
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